Wednesday, October 1, 2008

Smucker's Uncrustables

Bzz Agent contacted me about joining their campaign for Smucker's Uncrustables a few weeks ago and I have since received my Bzz! Pack and tried the product.
Let me preface what I'm about to say with the admission that I believe that this product is, in short, ridiculous. How lazy ass do you have to be to not make yourself or your kids a PB sammy when they want one? It's simple folks; PB, jam/honey, 2 slices bread, and a knife. I appreciate the simplicity of being able to take this particular product out of the freezer and throw it into a lunch bag in a matter of seconds, I really do, but come on now. Uncrustables run around $4 at my local Wal-Mart for a 4 pack. You can spend that much on a loaf of Sara Lee Soft and Smooth and a small jar of peanut butter and jam each and make at least triple or quadruple that for a few minutes more of your time.
For starters, the little package Bzz sent me was awesome! It had all kinds of coupons for free and $0.75 off Uncrustables sandwiches, a Bzz! Campaign manual, and even an Uncrustables container for storing your sandwich in a lunch bag or even in the fridge to thaw.
I happen to be a PB&J fanatic so I was anxious to try these sandwiches and see if they measure up to the sandwich that I usually make fresh from the pantry. Given the choice of sandwiches (peanut butter and grape, peanut butter and strawberry, peanut butter and honey, plain ol' peanut butter, and grilled cheese) I had to go with peanut butter and strawberry. When I make them at home, I use Smucker's Nutural crunchy PB and Smucker's strawberry jam so it was an obvious choice if I wanted to be able to make an informed decision.
I am happy to report that the sandwich took very little time to thaw, tasted like it had never been frozen, and was just as delicious as its put-together-in-the-kitchen sister. The bread was light and fluffy and was just the right combo of moist and dry. The peanut butter was smooth and sweet, the strawberry jam was tangy, and, most importantly, the PB to jam ratio was perfect. My 3 year old loved them as well and although I won't be purchasing them on a regular basis, I would definitely consider them as an addition to a road trip cooler or a picnic basket headed for the beach or park. Heck, I'd probably even take them along if we had appointments around the lunch hour because there is virtually no mess so they'd be perfect. I've already added them to the list of things I need to buy at the end of them month when we take the road trip from hell and drive back to the midwest.
All in all I would say that I'm generally impressed and happy with the product and would definitely recommend them to anyone who's in need of a quick snack or lunch on the go. Have you tried Uncrustables? What did you think?